For us, Everyone is MARKED with Purpose

We exist to drive meaningful societal change by cultivating a strong sense of purpose
in the next generation.

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About Us

MARKED with Purpose is a Finnish education company dedicated to sparking positive social change by empowering young people to lead purposeful lives. Why? Because purpose creates impact on this world. It answers the question “Why am I doing this? Why does this matter? Why is this important to me?”. Purpose shows young people their potential, shows them how they matter and helps them thrive despite obstacles. 

By helping youth build self-worth, nurture meaningful connections, and discover their place in the world, we are committed to prevent mental health problems, violent behavior,  school dropouts and marginalization before they even begin.

Our vision

Our vision is to positively impact 1 million young lives by 2027 through a #markedwithpurpose movement where every young person embraces their uniqueness, connects deeply with themselves and others, and leads a life filled with meaning and purpose.

Our mission is to boldly tackle the issue of youth purposelessness with education that inspires and purpose that transforms. Through our transformative MARKED with Purpose programs for educators and youths, we empower young people by strengthening their positive self-perception, enhancing social-emotional skills, and providing opportunities for meaningful actions.

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The Story Behind MARKED with Purpose

Imagine a world, where every individual has from a young age the skills to understand emotions, skillfully navigate them, strengthen positive self-relationship, and discover unique purpose in the world.

The vision of MARKED with Purpose was born in the class of Ida Nevalainen, when she recognized the urgent need for innovative and impactful well-being solutions for youth. Drawing from her experiences as an educator and therapeutic guide, Nevalainen witnessed the anxiety, self-criticism, and lack of direction often faced by young people.

In response, she dedicated herself to teaching pupils with essential skills for strengthening self-relationships and social-emotional skills, while emphasizing the crucial need for a personal sense of purpose in their life. The realization of a pupil underscored the significance of the practices: "There's nothing wrong with me, I just haven't understood myself."

MARKED with Purpose was born. In a world yearning for direction and connection, MARKED with Purpose stands as a beacon of empowerment, guiding young people to live fulfilling and meaningful lives while actively contributing to their communities and society at large. 

"When you do nothing, you feel overwhelmed and powerless. But when you get involved, you feel the sense of hope and accomplishment that comes from knowing you are working to make things better."

- Pauline R.Kezer

Meet our team:

Ida Nevalainen
Ida Nevalainen
Founder & CEO

At the heart of MARKED with Purpose is Founder Ida Nevalainen, a visionary leader with a background in education and psychiatric youth counseling from Finland. Ida is responsible for the development of MARKED with Purpose activities and global partnerships.‍

Anne-Mari Kuusimäki
Anne-Mari Kuusimäki
Head Trainer of The Global MARKED Educator Program

Leading the Global MARKED Educator Program is Anne-Mari Kuusimäki, a dedicated educational professional with a PhD in Philosophy (Education) from the University of Helsinki. With 20 years of experience in training, Anne-Mari is a seasoned teacher, solution-focused trainer, and coach, with expertise as a solution-focused neuropsychiatric coach.

Annukka Töyri
Annukka Töyri
Global MARKED Educator Trainer

Annukka Töyri is one of the trainers in the Global MARKED Educator Program. She is an accomplished educator and doctoral researcher with a Master’s in Education and a specialization in special education. Additionally, Annukka is a certified solution-focused supervisor and neuropsychiatric coach, bringing valuable expertise and dedication to our trainings.

Ia Kawasaki
Ia Kawasaki
International Partnership & Project Coordinator

Ia Kawasaki is a master’s student in Changing Education at the University of Helsinki. With her transdisciplinary approach, Ia leads MARKED with Purpose’s international partnership-building and project coordination.

Christine Namdar
Christine Namdar
Researcher

Christine Namdar serves MARKED as a researcher focused on impact assessment. With her extensive background in teaching, Christine ensures that our educational initiatives are grounded in effective practices by evaluating their impact.

Erika Maksniemi
Erika Maksniemi
Researcher

Erika Maksniemi is a doctoral researcher and teacher specializing in educational psychology. In the MARKED with Purpose Youth program, she monitors the development of young people's skills.

Veera Nordman
Veera Nordman
Content Producer

Veera Nordman is a content producer at MARKED, where she is responsible for designing the content guidelines for our programs. Her role ensures that our educational materials are engaging, effective, and aligned with our program goals.

We don't get to know ourselves just for our own sake. But in order to realize how much we have to offer to the people around us.
- Ida Nevalainen, Founder & CEO, MARKED with Purpose
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