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The vision of MARKED with Purpose was born in Ida Nevalainen’s classroom, where she saw the urgent need for real, effective solutions to youth well-being. As an educator and therapeutic guide, she witnessed how self-doubt, lack of direction, and underdeveloped social-emotional skills were contributing to the youth mental health challenges.

Determined to make a change, Ida began teaching her students with the tools to build self-worth, foster social-emotional growth, and discover their personal sense of purpose through active participation. A student’s realization—“There’s nothing wrong with me; I just haven’t understood myself”—became a powerful turning point, sparking a deeper sense of cooperation, motivation and self-acceptance in the classroom.

From this moment, MARKED with Purpose was born. Today, it is growing into a global movement, equipping educators with the tools to make a meaningful impact on young lives while reigniting their own passion and purpose in their profession.